How to Create a Vegan World: A Pragmatic Approach

If the meat industry had to pick one book they don t want you to read, this would be it. --Sebastian Joy, founder and director, ProVeg International

Big-hearted and level-headed Tobias Leenaert shows us how we need both idealism and pragmatism in the animal rights movement, and that we can make greater, more strategic strides in through collaboration, inclusiveness and meeting people where they re at. Listen to Tobias. --Jo-Anne McArthur, photojournalist, author, We Animals and Captive

Tobias Leenaert makes a very convincing argument for why a food first approach should be an essential part of the strategic toolbox of the animal advocacy movement. A refreshing, compelling, and ultimately very positive book that should be read by everyone who wants to help animals. --Bruce Friedrich, executive director, The Good Food Institute