The Art of Seduction

by Robert Greene

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Author: Robert Greene

Publisher: Penguin Books

Paperback:
ISBN 10: 0142001198
ISBN 13: 978-0142001196

From the author of the multi-million copy bestseller The 48 Laws of Power and The Laws of Human Nature, a mesmerizing handbook on seduction: the most subtle and effective form of power

When raised to the level of art, seduction, an indirect and subtle form of power, has toppled empires, won elections and enslaved great minds. Immerse yourself in the twenty-four maneuvers and strategies of the seductive process, the ritual by which a seducer gains mastery over his target. Understand how to "Poeticize Your Presence," “Keep them in Suspense – What Comes Next” and “Master the Art of the Bold Move”. Every bit as essential as The 48 Laws of Power, The Art of Seduction is an indispensable primer of persuasion that reveals one of history's greatest weapons and the ultimate form of power.

Review

Priase for the work of Robert Greene: "Compelling."—Forbes

"Greene’s specialty is analyzing the lives and philosophies of historical figures like Sun Tzu and Napoleon, and extracting from them tips on how to manipulate people and situations—a cutthroat worldview that has earned him a devoted following among a like-minded readership of rappers, drug dealers and corporate executives."—The New York Times

"Illuminating."—The Guardian

“Machiavelli has a new rival. And Sun Tzu had better watch his back. Greene . . . has put together a checklist of ambitious behavior. Just reading the table of contents is enough to stir a little corner-office lust.”—New York magazine

“Beguiling . . . literate . . . fascinating. A wry primer for people who desperately want to be on top.”—People magazine

“An heir to Machiavelli’s Prince . . . gentler souls will find this book frightening, those whose moral compass is oriented solely to power will have a perfect vade mecum.”—Publishers Weekly

About the Author

Robert Greene, the #1 New York Times bestselling author of The 48 Laws of Power, The 33 Strategies of War, The Art of Seduction, Mastery, and The Laws of Human Nature, is an internationally renowned expert on power strategies. He lives in Los Angeles.

Joost Elffers is the packaging genius behind Viking Studio's Secret Language series, Play with Your Food, and How Are You Peeling? He lives in New York City.

Excerpt. © Reprinted by permission. All rights reserved.

Keys to the Character

At first it may seem strange that a man who is clearly dishonest, disloyal, and has no interest in marriage would have any appeal to a woman. But throughout all of history, and in all cultures, this type has had a fatal effect. What the Rake offers is what society normally does not allow women: an affair of pure pleasure, an exciting brush with danger. A woman is often deeply oppressed by the role she is expected to play. She is supposed to be the tender, civilizing force in society, and to want commitment and lifelong loyalty. But often her marriages and relationships give her not romance and devotion but routine and an endlessly distracted mate. It remains an abiding female fantasy to meet a man who gives totally of himself, who lives for her, even if only for a while.

This dark, repressed side of female desire found expression in the legend of Don Juan. At first the legend was a male fantasy: the adventurous knight who could have any woman he wanted. But in the seventeenth and eighteenth centuries, Don Juan slowly evolved from the masculine adventurer to a more feminized version: a man who lived only for women. This evolution came from women’s interest in the story, and was a result of their frustrated desires. Marriage for them was a form of indentured servitude; but Don Juan offered pleasure for its own sake, desire with no strings attached. For the time he crossed your path, you were all he thought about. His desire for you was so powerful that he gave you no time to think or to worry about the consequences. He would come in the night, give you an unforgettable moment, and then vanish. He might have conquered a thousand women before you, but that only made him more interesting; better to be abandoned than undesired by such a man.

The great seducers do not offer the mild pleasures that society condones. They touch a person’s unconscious, those repressed desires that cry out for liberation. Do not imagine that women are the tender creatures that some people would like them to be. Like men, they are deeply attracted to the forbidden, the dangerous, even the slightly evil. (Don Juan ends by going to hell, and the word “rake” comes from “rakehell,” a man who rakes the coals of hell; the devilish component, clearly, is an important part of the fantasy) Always remember: if you are to play the Rake, you must convey a sense of risk and darkness, suggesting to your victim that she is participating in something rare and thrilling—a chance to play out her own rakish desires.

To play the Rake, the most obvious requirement is the ability to let yourself go, to draw a woman into the kind of purely sensual moment in which past and future lose meaning. You must be able to abandon yourself to the moment. (When the Rake Valmont—a character modeled after the Duke de Richelieu—in Laclos’ eighteenth-century novel Dangerous Liaisons writes letters that are obviously calculated to have a certain effect on his chosen victim, Madame de Tourvel, she sees right through them; but when his letters really do burn with passion, she begins to relent.) An added benefit of this quality is that it makes you seem unable to control yourself, a display of weakness that a woman enjoys. By abandoning yourself to the seduced, you make them feel that you exist for them alone—a feeling reflecting a truth, though a temporary one. Of the hundreds of women that Pablo Picasso, consummate rake, seduced over the years, most of them had the feeling that they were the only one he truly loved.

The Rake never worries about a woman’s resistance to him, or for that matter about any other obstacle in his path—a husband, a physical barrier. Resistance is only the spur to his desire, enflaming him all the more. When Picasso was seducing Françoise Gilot, in fact, he begged her to resist; he needed resistance to add to the thrill. In any case, an obstacle in your way gives you the opportunity to prove yourself, and the creativity you bring to matters of love. In the eleventh-century Japanese novel The Tale of Genji,by the court lady Murasaki Shikibu, the Rake Prince Niou is not disturbed by the sudden disappearance of Ukifune, the woman he loves. She has fled because although she is interested in the prince, she is in love with another man; but her absence allows the prince to go to extreme lengths to track her down. His sudden appearance to whisk her away to a house deep in the woods, and the gallantry he displays in doing so, overwhelm her. Remember : if no resistances or obstacles face you, you must create them. No seduction can proceed without them.

The Rake is an extreme personality. Impudent, sarcastic, and bitingly witty, he cares nothing for what anyone thinks. Paradoxically, this only makes him more seductive. In the courtlike atmosphere of studio-era Hollywood, when most of the actors behaved like dutiful sheep, the great Rake Errol Flynn stood out in his insolence. He defied the studio chiefs, engaged in the most extreme pranks, reveled in his reputation as Hollywood’s supreme seducer—all of which enhanced his popularity. The Rake needs a backdrop of convention—a stultified court, a humdrum marriage, a conservative culture—to shine, to be appreciated for the breath of fresh air he provides. Never worry about going too far: the Rake’s essence is that he goes further than anyone else.

When the Earl of Rochester, seventeenth-century England’s most notorious Rake and poet, abducted Elizabeth Malet, one of the most sought-after young ladies of the court, he was duly punished. But lo and behold, a few years later young Elizabeth, though wooed by the most eligible bachelors in the country, chose Rochester to be her husband. In demonstrating his audacious desire, he made himself stand out from the crowd.

Related to the Rake’s extremism is the sense of danger, taboo, perhaps even the hint of cruelty about him. This was the appeal of another poet Rake, one of the greatest in history: Lord Byron. Byron disliked any kind of convention, and happily played this up. When he had an affair with his half sister, who bore a child by him, he made sure that all of England knew about it. He could be uncommonly cruel, as he was to his wife. But all of this only made him that much more desirable. Danger and taboo appeal to a repressed side in women, who are supposed to represent a civilizing, moralizing force in culture. Just as a man may fall victim to the Siren through his desire to be free of his sense of masculine responsibility, a woman may succumb to the Rake through her yearning to be free of the constraints of virtue and decency. Indeed it is often the most virtuous woman who falls most deeply in love with the Rake.

Among the Rake’s most seductive qualities is his ability to make women want to reform him. How many thought they would be the one to tame Lord Byron; how many of Picasso’s women thought they would finally be the one with whom he would spend the rest of his life. You must exploit this tendency to the fullest. When caught red-handed in rakishness, fall back on your weakness—your desire to change, and your inability to do so. With so many women at your feet, what can you do? You are the one who is the victim. You need help. Women will jump at this opportunity; they are uncommonly indulgent of the Rake, for he is such a pleasant, dashing figure. The desire to reform him disguises the true nature of their desire, the secret thrill they get from him. When President Bill Clinton was clearly caught out as a Rake, it was women who rushed to his defense, finding every possible excuse for him. The fact that the Rake is so devoted to women, in his own strange way, makes him lovable and seductive to them.

Finally, a Rake’s greatest asset is his reputation. Never downplay your bad name, or seem to apologize for it. Instead, embrace it, enhance it. It is what draws women to you. There are several things you must be known for: your irresistible attractiveness to women; your uncontrollable devotion to pleasure (this will make you seem weak, but also exciting to be around); your disdain for convention; a rebellious streak that makes you seem dangerous. This last element can be slightly hidden; on the surface, be polite and civil, while letting it be known that behind the scenes you are incorrigible. Duke de Richelieu made his conquests as public as possible, exciting other women’s competitive desire to join the club of the seduced. It was by reputation that Lord Byron attracted his willing victims. A woman may feel ambivalent about President Clinton’s reputation, but beneath that ambivalence is an underlying interest. Do not leave your reputation to chance or gossip; it is your life’s artwork, and you must craft it, hone it, and display it with the care of an artist.

Symbol: Fire.

The Rake burns with a desire that enflames the woman he is seducing. It is extreme, uncontrollable, and dangerous. The Rake may end in hell, but the flames surrounding him often make him seem that much more desirable to women.

Dangers

Like the Siren, the Rake faces the most danger from members of his own sex, who are far less indulgent than women are of his constant skirt chasing. In the old days, a Rake was often an aristocrat, and no matter how many people he offended or even killed, in the end he would go unpunished. Today, only stars and the very wealthy can play the Rake with impunity; the rest of us need to be careful.

Elvis Presley had been a shy young man. Attaining early stardom, and seeing the power it gave him over women, he went berserk, becoming a Rake almost overnight. Like many Rakes, Elvis had a predilection for women who were already taken. He found himself cornered by an angry husband or boyfriend on numerous occasions, and came away with a few cuts and bruises. This might seem to suggest that you should step lightly around husbands and boyfriends, especially early on in your career. But the charm of the Rake is that such dangers don’t matter to them. You cannot be a Rake by being fearful and prudent; the occasional pummeling is part of the game. Later on, in any case, at the height of Elvis’s fame, no husband would dare touch him.

The greater danger for the Rake comes not from the violently offended husband but from those insecure men who feel threatened by the Don Juan figure. Although they will not admit it, they envy the Rake’s life of pleasure, and like everyone envious, they will attack in hidden ways, often masking their persecutions as morality. The Rake may find his career endangered by such men (or by the occasional woman who is equally insecure, and who feels hurt because the Rake does not want her). There is little the Rake can do to avoid envy; if everyone was as successful in seduction, society would not function.

So accept envy as a badge of honor. Don’t be naive, be aware. When attacked by a moralist persecutor, do not be taken in by their crusade; it is motivated by envy, pure and simple. You can blunt it by being less of a Rake, asking forgiveness, claiming to have reformed, but this will damage your reputation, making you seem less lovably rakish. In the end, it is better to suffer attacks with dignity and keep on seducing. Seduction is the source of your power; and you can always count on the infinite indulgence of women.

the Ideal lover

Most people have dreams in their youth that get shattered or worn down with age. They find themselves disappointed by people, events, reality, which cannot match their youthful ideals. Ideal Lovers thrive on people’s broken dreams, which become lifelong fantasies. You long for romance? Adventure? Lofty spiritual communion? The Ideal Lover reflects your fantasy. He or she is an artist in creating the illusion you require, idealizing your portrait. In a world of disenchantment and baseness, there is limitless seductive power in following the path of the Ideal Lover.

The Romantic Ideal

One evening around 1760, at the opera in the city of Cologne, a beautiful young woman sat in her box, watching the audience. Beside her was her husband, the town burgomaster—a middle-aged man and amiable enough, but dull. Through her opera glasses the young woman noticed a handsome man wearing a stunning outfit. Evidently her stare was noticed, for after the opera the man introduced himself: his name was Giovanni Giacomo Casanova.

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The Art of Seduction