Changing Minds: The Art and Science of Changing Our Own and Other Peoples Minds (Leadership for the Common Good)

“One of the leading psychologists of our times has taken on the single deepest question in the field: How and when do we change our minds? In this groundbreaking and courageous book Howard Gardner breaks through to the first serious answers.” –Martin Seligman, Author of Authentic Happiness and Learned Optimist

Think about the last time you tried to change someone’s mind about something important: a voter’s political beliefs; a customer’s favorite brand; a spouse’s decorating taste. Chances are you weren’t successful in shifting that person’s beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind – and offers ways to influence that process. Remember that we don’t change our minds overnight, it happens in gradual stages that can be powerfully influenced along the way.

This book provides insights that can broaden our horizons and shape our lives.