"Business is about people, not numbers. People make the numbers by innovating internally and delivering new solutions and experiences externally. This book is the starting point for anyone who wants to discover how our brain drives behaviour and makes leaders succeed. Highly recommended."
(Vojislav Lazarevic
Executive Board Chairman and General Manager, Piraeus Bank AD Belgrade)
"An amazing compendium that will certainly assist managers and professionals in advancing their leadership skills. The book deals with the subject of this interdisciplinary research to resolve complex problems while facing challenging environments. The authors have included numerous examples from a practical and holistic perspective in order to illustrate how to create common ground about our adaptive leadership and how to put into action our leadership brain capabilities by applying their proposed BAL model. It is a fascinating book which will change your life."
(Panayiotis H. Ketikidis
Professor, University of Sheffield International Faculty, City College)
"With leadership remaining an ongoing challenge, this book finally sets the record straights that intelligence matters not least because it combines cognitive, emotional and intuitive dimensions."
(Elena Antonacopoulou
Professor, GNOSIS, University of Liverpool Management School)
"This book makes the complex subject of neuroleadership easy to understand. It brings to the table simple yet effective recommendations on how to make better decisions to avoid the trap of human bias. It is anchored in solid science so it will make even the most sceptical reader revisit their own biases. Highly recommended."
(Patrick Renvoise
Chief Neuromarketing Officer, SalesBrain)
"There are many books on leadership-perhaps too many! However, this book is well worth reading. The authors have done a really great job in bringing together developments in neuroscience and thinking about leadership to produce a thought provoking view of leadership. They make the complex area of neuroscience very accessible and use this to produce a really helpful framework for thinking about leadership. The authors have achieved a fine balance between the rigour of their arguments and the practical applications of the framework they have developed. Even if you have a lot of books on leadership on your shelves you should make room for this one."
(Malcolm Higgs
Professor of Organizational Behaviour and HRM, Southampton Business School)
"Neuroscience is invading every scientific, economic and social aspect more and more. This book is the brilliant confirmation that understanding the mechanisms, processes and functions of the brain can help us solve problems, distinguish leaders from regular managers and uncover the right answers for generating growth."
(Matteo Venerucci
Cognitive Psychologist and Brain Propaganda Founder)
"I firmly believe that business results are the direct outcome of collective efforts, guided by a strong vision and even stronger leadership. However, until now the true nature of leadership was difficult to explain...Dr. Dimitriadis and Dr. Psychogios have managed to untangle the mystery of effective leadership by revealing how the brain words in complex business environments. Read it, practise it and become a great leader!"
(Maria Anargyrou-Nikolic
General Manager, Coca-Cola HBC Slovenia, Croatia, Bosnia and Herzegovina)
"A must-have for all who believe that leadership is both a brand differentiator and a business driver, and are eager to engage themselves and others in enhanced performance."
(Hajnalka Stavinovszky
Marketing Competence Development Specialist, IKEA Retail Services AB)