Let the Elephants Run: Unlock Your Creativity and Change Everything

by David Usher

$23.95

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Author: David Usher

Publisher: House of Anansi Press

Paperback:
ISBN 10: 148700219X
ISBN 13: 978-1487002190

Hardcover:
ISBN 10: 1770898689
ISBN 13: 978-1770898684

Creativity is in everyone’s DNA, not a select few. We all start our lives as creative beings but for many that spark becomes lost over time. How do we jump-start this process as adults? What does it means to be a creative person? How do we follow through with our ideas and turn them into tangible outcomes?

Award-winning musician and founder of CloudID Creativity Lab David Usher believes we just need the right tools to help us reconnect with our imaginations in our day-to-day lives whether in the head office, the home office, or the artist’s studio. Usher empowers readers to achieve more “aha” moments through two cornerstone principles of creativity: freedom and structure. Using a mix of personal anecdotes and professional examples from the worlds of industry, technology, science, music, and art, he shows us that creativity is not magic; it is a learnable skill that any person or business can master. The dynamic full-colour design includes photographs, artwork and illustrations, as well as action pages to help readers start cultivating the habit of documenting their ideas for future execution.

Based on Usher’s wildly popular speaking engagements, Let the Elephants Run is the essential guidebook to reigniting and nurturing our creativity in accessible and productive ways.

Review

Praise for David Usher and Let the Elephants Run:

KOBO EMERGING WRITER PRIZE FINALIST
NATIONAL BESTSELLER

“Go ahead, write in this book. I dare you. David’s writing will change you, possibly forever.” — Seth Godin, author, The Icarus Deception

“David Usher has written a passionate, eclectic, rule-breaking, and practical guidebook to finding your creative side. Unlike most such books, however, this isn't merely arm-waving: it is data-driven and grounded in David's many years of success as an artist and entrepreneur. I loved it.” —Dr. Paul Kedrosky, venture capitalist and contributing editor to Bloomberg

“Let the Elephants Run is a wake-up call for sleeping synapses, and an ode to our natural curiosity and imagination. The reader is invited to dare, to reflect, and to play.” — Gillian Ferrabee, Director of Cirque Du Soleil Creative Lab

“This book is an enthralling exploration of the creative process that will both fascinate and challenge you. David’s insightful take on how to both unleash and control one's own creativity is particularly relevant in today’s world, where new ideas and innovation are becoming a key part of our everyday lives.” — Prime Minister Justin Trudeau

“Let the Elephants Run is a wonderful exercise into the questions we were always so afraid to ask. It’s a look inside our own patterns as human beings, and teaches us how to bring out the best in our creativity and ourselves.” — Béatrice Martin, musician (Coeur de pirate)

“Usher asks readers to draw, dream, and explore as they read. The entire book is visually stunning, with beautifully chosen photos, typography, and graphics throughout. Combining hard data and personal experience, Usher offers inspiration and a clear map to creativity.” — Publisher’s Weekly

“This is not the kind of book you want to borrow, but buy and own, write and colour inside of, and return to throughout your artistic journey. It will provide an ephemeral burst of inspiration to even the most closed of minds, and for those that are truly receptive to it, the contents of this book could do anything from blast away writer’s block to radically shift your perception, and ,ultimately, your life.” — The Clarion

“There’s a real artistic quality to [the book], but it’s also very direct and easily digestible.” — City Life Magazine

“An imaginative but practical guidebook to finding and nurturing our creativity . . . I couldn’t put it down.” — Waterloo Chronicle

“For both the young or the inexperienced entrepreneur, Usher offers some valuable insights.” — BetaKit

Review

Praise for David Usher and Let the Elephants Run:

KOBO EMERGING WRITER PRIZE FINALIST
NATIONAL BESTSELLER

“Go ahead, write in this book. I dare you. David’s writing will change you, possibly forever.” ― Seth Godin, author, The Icarus Deception

“David Usher has written a passionate, eclectic, rule-breaking, and practical guidebook to finding your creative side. Unlike most such books, however, this isn't merely arm-waving: it is data-driven and grounded in David's many years of success as an artist and entrepreneur. I loved it.” ―Dr. Paul Kedrosky, venture capitalist and contributing editor to Bloomberg

“Let the Elephants Run is a wake-up call for sleeping synapses, and an ode to our natural curiosity and imagination. The reader is invited to dare, to reflect, and to play.” ― Gillian Ferrabee, Director of Cirque Du Soleil Creative Lab

“There’s a real artistic quality to [the book], but it’s also very direct and easily digestible.” ― City Life Magazine

“An imaginative but practical guidebook to finding and nurturing our creativity . . . I couldn’t put it down.” ― Waterloo Chronicle

“For both the young or the inexperienced entrepreneur, Usher offers some valuable insights.” ― BetaKit

See all Editorial Reviews

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Let the Elephants Run: Unlock Your Creativity and Change Everything