inGenius: A Crash Course on Creativity

by Tina Seelig

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Author: Tina Seelig

Publisher: HarperOne

Paperback:
ISBN 10: 0062020714
ISBN 13: 978-0062020710

Imaginative. Innovative. Ingenious. These words describe the visionaries we all respect and admire. And they can describe you, too. Contrary to common belief, creativity is not a gift some of us are born with. It is a skill that all of us can learn. International bestselling author and award-winning Stanford University educator Tina Seelig has worked with some of the business world’s best and brightest, who are now among the decision-makers at companies such as Google, Genentech, IBM, and Cisco. In inGenius she expertly demystifies creativity, offering a set of tools and guidelines that anyone can use. A fantastic resource for everyone wanting to achieve their ambitions, and for readers of Jason Fried’s Rework, and Seth Godin’s Poke the Box.

Review

“Tina invites us inside her Stanford University course to reveal that we all have creative potential waiting to be unleashed.” (Ori Brafman, coauthor of Sway and Click)

“In a world that’s in constant flux, creativity and innovation are essential qualities for successful executives and industry-leading companies. Tina has shown that we all have the ability to mobilize our creative spirit.” (Chip Conley, Founder of Joie de Vivre Hospitality and Author of Emotional Equations)

“Who said creativity can’t be taught? It can, and Tina Seelig has done it! She has created a new model, the Innovation Engine, that will change the way you think.” (Steve Blank, entreprenuer and author of The Startup Owners Manual)

In this groundbreaking work, Tina has codified her years of teaching at Stanford and proves that anyone can be creative. (Nancy Duarte, CEO and author of Resonate)

Tina has shattered the misconception that you can’t increase creativity. In this book, she presents breakthrough ideas on how to understand and boost your ability to innovate. (Guy Kawasaki, author of Enchantment and former chief evangelist of Apple)

Tina Seelig has written a provocative field guide to 21st century creativity, with her energy and enthusiasm bursting through on every page. We all could use a little extra spark of creativity, and this book helps show the way. (Tom Kelley, author of The Art of Innovation)

“Few people have done as much to champion innovative thinking as Tina Seelig.” (David Kelley, Founder IDEO)

“Tina Seelig is one of the most creative and inspiring teachers at Stanford.” (Robert Sutton, Stanford University Professor and author The No-Asshole Rule)

“Tina is the most inspirational creativity voice I know.” (Geoffrey Moore, Author, Crossing the Chasm, Dealing with Darwin)

“Seelig is a sharp observer and a gentle and thoughtful writer.” (Miami Herald)

From the Back Cover

Internationally bestselling author and award-winning Stanford University educator Tina Seelig has taught creativity to the best and brightest students at Stanford and to business leaders around the world. With inGenius she expertly decodes creativity, revealing an approach that everyone can use to enhance their own creative genius.

Whether we are attempting to generate fresh ideas or struggling with problems that have no solutions in sight, Seelig offers a revolutionary new model, the Innovation Engine, which explains how creativity is generated on the inside and how it is influenced by the outside world. Describing the variables that work together to catalyze or inhibit our creative abilities, Seelig provides a set of tools we can use right away to radically enhance our own ingenuity as well as that of our colleagues, organizations, and communities.

Seelig's groundbreaking work reveals that creativity is an endlessly renewable resource we can tap into at any time. It is as natural as breathing and just as necessary for leading a successful and fulfilling life.

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inGenius: A Crash Course on Creativity