Creativity in Business: The Basic Guide for Generating and Selecting Ideas

Creativity Today -the management book on applied creativity- written by Ramon Vullings & Igor Byttebier- has inspired tens of thousands of managers, teachers and students around the world. Now this book is made available again in a revised version, under a new title, new subtitle and with a new cover design. All intended to breath a well deserved second live into this creativity classic and to emphasize its attractiveness as a basic guide for businesses and organizations that wish to become more creative.

Creativity in Business is clear, practical, fun, and rich with twenty years of experience. The book is a personal creativity coach, offering ideas, exercises and inspiration. Users (not just readers, in other words), are encouraged to grasp the essence of creativity, to put what they have learned into practice and to inspire others.

If you want to learn how to generate and enrich ideas more easily, to become an inspiring coach for creative sessions, Creativity Today will help you find answers to your challenges today.

Igor Byttebier has been working as a creativity consultant in many countries for the past 20 years. He specializes in breakthrough thinking in challenging projects. Ramon Vullings is an innovation expert, speaker, and business author. He is part of the innovation expert group 21 Lobsterstreet.

• Revised edition of Creativity Today
• Basic think and do book that made tens of thousands of managers more creative
• Now available again in a new sharply priced edition

Creativity Today -the management book on applied creativity- written by Ramon Vullings & Igor Byttebier- has inspired tens of thousands of managers, teachers and students around the world. Now this book is made available again in a revised version, under a new title, new subtitle and with a new cover design. All intended to breath a well deserved second live into this creativity classic and to emphasize its attractiveness as a basic guide for businesses and organizations that wish to become more creative.

Creativity in Business is clear, practical, fun, and rich with twenty years of experience. The book is a personal creativity coach, offering ideas, exercises and inspiration. Users (not just readers, in other words), are encouraged to grasp the essence of creativity, to put what they have learned into practice and to inspire others.

If you want to learn how to generate and enrich ideas more easily, to become an inspiring coach for creative sessions, Creativity Today will help you find answers to your challenges today.

Igor Byttebier has been working as a creativity consultant in many countries for the past 20 years. He specializes in breakthrough thinking in challenging projects. Ramon Vullings is an innovation expert, speaker, and business author. He is part of the innovation expert group 21 Lobsterstreet.

• Revised edition of Creativity Today
• Basic think and do book that made tens of thousands of managers more creative
• Now available again in a new sharply priced edition