The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation
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$22.00
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$12.99
Author: Frans Johansson
Paperback:
Publisher: Harvard Business School Press
ISBN 10: 9781422102824
ISBN 13: 978-1422102824
Hardcover:
Publisher: Harvard Business Review Press
ISBN 10: 1591391865
ISBN 13: 978-1591391869
Paperback:
Publisher: Harvard Business School Press
ISBN 10: 9781422102824
ISBN 13: 978-1422102824
Hardcover:
Publisher: Harvard Business Review Press
ISBN 10: 1591391865
ISBN 13: 978-1591391869
Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.
Frans Johansson’s The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples how we can turn the ideas we discover into path-breaking innovations.
Frans Johansson’s The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples how we can turn the ideas we discover into path-breaking innovations.