How to Build and Market Your Mental Health Practice

by Linda L. Lawless

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Author: Linda L. Lawless

Publisher: Wiley

Paperback:
ISBN 10: 0471147605
ISBN 13: 978-0471147602

The help you need to continue helping those in need

This book is for mental health professionals who wonder how tosurvive in the constantly changing mental health servicesmarketplace. It provides crucial advice on how to build and run amental health practice while serving clients and coping with theseemingly endless series of adjustments, documentationrequirements, and ethical dilemmas that confront the professiontoday.

Successful psychotherapist and practice consultant Linda L. Lawlesstakes you step by step through the process of evaluating yourcurrent position, choosing a professional path, and taking decisiveaction to achieve your business goals. She covers the nuts andbolts of the business side of private practice--including rentingoffice space, securing referrals, billing and record keeping, andoffice management.

This accessible guidebook also shows you how to:
* Market your services effectively and ethically
* Enhance your professional reputation
* Build a steady client referral base either inside or outside themanaged care system
* Position yourself to serve client and community needs, whilebuilding the kind of practice you want

Supplemented with dozens of sample brochures, business plans,marketing plans, and self-assessment exercises, Therapy, Inc. isthe book that beleaguered therapists and counselors have beenwaiting for.

From the Publisher

This pragmatic guidebook, by a counselor and practice consultant, outlines career development, business management, and marketing strategies mental health professionals can use to maintain and diversify their practices. This valuable resource shows readers how to market their services within, and outside of, the managed care system, and build a steady stream of client referrals. Contains step-by-step practice positioning exercises, and dozens of sample forms and brochures, business plans, marketing plans, and self-assessment exercises.

From the Back Cover

The help you need to continue helping those in need

This book is for mental health professionals who wonder how to survive in the constantly changing mental health services marketplace. It provides crucial advice on how to build and run a mental health practice while serving clients and coping with the seemingly endless series of adjustments, documentation requirements, and ethical dilemmas that confront the profession today.

Successful psychotherapist and practice consultant Linda L. Lawless takes you step by step through the process of evaluating your current position, choosing a professional path, and taking decisive action to achieve your business goals. She covers the nuts and bolts of the business side of private practice―including renting office space, securing referrals, billing and record keeping, and office management.

This accessible guidebook also shows you how to:

Market your services effectively and ethically
Enhance your professional reputation
Build a steady client referral base either inside or outside the managed care system
Position yourself to serve client and community needs, while building the kind of practice you want

Supplemented with dozens of sample brochures, business plans, marketing plans, and self-assessment exercises, Therapy, Inc. is the book that beleaguered therapists and counselors have been waiting for.

About the Author

LINDA L. LAWLESS, MA, LMFT, LMHC, CGT, is a licensed psychotherapist with over 20 years' experience in the field. She is co-founder of the Professional Training Institute, which provides practice consultation for psychotherapists, and she has lectured extensively on practice building.