Changing Minds: The Art and Science of Changing Our Own and Other Peoples Minds (Leadership for the Common Good)
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Author: Howard Gardner
Publisher: Harvard Business Review Press
Paperback:
ISBN 10: 1422103293
ISBN 13: 978-1422103296
Hardcover:
ISBN 10: 1578517095
ISBN 13: 978-1578517091
Publisher: Harvard Business Review Press
Paperback:
ISBN 10: 1422103293
ISBN 13: 978-1422103296
Hardcover:
ISBN 10: 1578517095
ISBN 13: 978-1578517091
Think about the last time you tried to change someone’s mind about something important: a voter’s political beliefs; a customer’s favorite brand; a spouse’s decorating taste. Chances are you weren’t successful in shifting that person’s beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind and offers ways to influence that process.
Remember that we don’t change our minds overnight, it happens in gradual stages that can be powerfully influenced along the way. This book provides insights that can broaden our horizons and shape our lives.
Remember that we don’t change our minds overnight, it happens in gradual stages that can be powerfully influenced along the way. This book provides insights that can broaden our horizons and shape our lives.