Compelling People: The Hidden Qualities That Make Us Influential
ISBN 10: 0142181021
ISBN 13: 978-0142181027
ISBN 10: 1594631018
ISBN 13: 978-1594631016
Required reading at Harvard Business School and Columbia Business School.
Everyone wants to be more appealing and effective, but few believe we can manage the personal magnetism of a Bill Clinton or an Oprah Winfrey. John Neffinger and Matthew Kohut trace the path to influence through a balance of strength (the root of respect) and warmth (the root of affection). Each seems simple, but only a few of us figure out the tricky task of projecting both at once.
Drawing on cutting-edge social science research as well as their own work with Fortune 500 executives, members of Congress, TED speakers, and Nobel Prize winners, Neffinger and Kohut reveal how we size each other up—and how we can learn to win the admiration, respect, and affection we desire.
"Few books can make a credible claim to change your life but I may have found one that does. Compelling People: The Hidden Qualities That Make Us Influential argues that charisma isn't just a character trait some lucky people are born with. It's something we can all emulate and learn. I've spent a week putting the authors' tips to the test... I was so successful that I've decided to embrace this idea of strength and warmth in all aspects of my life. These traits don't have to be the sole preserve of ultra successful people like the Clintons." - The Irish Examiner
About the Author
John Neffinger and Matthew Kohut are partners in KNP Communications, a firm specializing in presentation coaching and communications strategy for corporate and political clients. They also lecture regularly at Harvard Business School, Columbia Business School, MIT, Bennington College, and the Naval War College.