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Enchantment: The Art of Changing Hearts, Minds, and Actions

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Original price $16.00
Current price $11.23
Author: Guy Kawasaki

Publisher: Portfolio

ISBN 10: 9781591845836
ISBN 13: 978-1591845836

ISBN 10: 9781591843795
ISBN 13: 978-1591843795

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It con­verts hostility into civility and civility into affinity. It changes skeptics and cynics into believers and the undecided into the loyal.

Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it’s more powerful than traditional persuasion, influence, or marketing techniques.

Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions.