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How Pleasure Works: The New Science of Why We Like What We Like

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Original price $22.95
Current price $15.79
Author: Paul Bloom

Publisher: W. W. Norton & Company

ISBN 10: 0393340007
ISBN 13: 978-0393340006

ISBN 10: 0393066320
ISBN 13: 978-0393066326

“Engaging, evocative. . . . [Bloom] is a supple, clear writer, and his parade of counterintuitive claims about pleasure is beguiling.”―NPR

Why is an artistic masterpiece worth millions more than a convincing forgery? Pleasure works in mysterious ways, as Paul Bloom reveals in this investigation of what we desire and why. Drawing on a wealth of surprising studies, Bloom investigates pleasures noble and seamy, lofty and mundane, to reveal that our enjoyment of a given thing is determined not by what we can see and touch but by our beliefs about that thing’s history, origin, and deeper nature.